Five More, Glorious and Meant to Be Lived, Years

Friends, we have to talk about something serious. According to Adweek:

“For the first time ever, the current generation of children is expected to have a shorter life expectancy than their parents. (Told you it was depressing.) Five years shorter, to be exact.”

Five years.

But, why? We all know the answer. Kids are subsisting on happy meals or other processed and packaged things and video games are no longer just for a rainy day. It’s a bleak picture, and it isn’t like people aren’t trying – see Let’s Move!, among others. We just aren’t trying hard enough.

The Nike Foundation has teamed up with the creative geniuses at Wieden+Kennedy in Portland to craft the following short featuring adorable kids telling the camera how they would spend five extra years. Five years that they may not have.

So let’s all go for a run. Let’s play tennis. Or kickball. Or tag. Let’s lead as a generation and set an example. I don’t have kids yet, but I grew up wanting to be a runner like my mom. When I lace up my running shoes to hit the West Side Highway after a long day at work , I remember her teaching me to slow my pace before giving up or quitting, to just keep moving. When I get back to my apartment, I still text her how many miles I logged.

We can mentor, love, encourage and support each other through of a lot of things – like dire predictions – and carry each other into better things – like five more years of real food, work, play and really just  living. 

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